For young working women, stress doesn’t end when the day does.
During their period, the fear of staining bedsheets becomes a quiet, unnecessary mental load one that often disrupts sleep. Instead of leading with product features, we chose to visualise this anxiety. The overthinking. The constant adjusting. The lengths women go to, just to wake up worry-free. The film exaggerates this tension through a surreal, almost horror-like moment a woman tilting her bed upright to fight gravity itself. Until a simple truth is revealed, when protection is reliable, there’s no need to fight gravity at all.

Created for Laurier Night Guard, the film explores how removing one small worry can make rest feel possible again even on the most demanding days.